As it stands, our economy is linear. We take resources, make them into a product, sell that to our customer, who then disposes of it. To do that again, we must start the process again from the beginning.
Let’s think for a moment what that process means. At scale, in order for that linear “take, make, and dispose” system to be effective, it relies on large quantities of easily accessible resources and energy, and as such is increasingly reaching its physical limits on earth.
What if we could bend that line process, instead connecting the two end points to make a circle? It’s called a circular economy. Pioneered by The Ellen MacArthur Foundation, they provide essential framework foundations for an effective transition from our current linear extractive (take, make, and dispose) economy into a regenerative circular economy.
Three principles encapsulate this new economy.
- Preserve and enhance natural capital
- Optimize resource yields by circulating products
- Foster system effectiveness by revealing and designing out negative externalities.
At Cozey 7, we internalized this circular value system – and we’re implementing it through our subscription box service.
Instead of purchasing a new garment each time our garments no longer fit, we'll take the garment back (sending a new one back that fits, of course) clean & sanitize without using water (thanks to our friends at Tersus), and send the garment out to another family for use. Treating clothing as a long term asset allows for looping, extending the lifetime through multiple cycles. This is a fundamental change to the way the vast majority of apparel companies treat their products. Look towards "fast fashion" as an example at the opposite end of the spectrum.
Our subscription service is a manifestation of deploying a solution that embraces circular economic values, delivering customers improved value and service while simultaneously using fewer resources than ever before.
We hope our vision is compelling for anyone concerned with the current trajectory of the global economy and the limited amount of time we have to make significant changes and augment that path towards a robust environmentally regenerative system for our children.